Executing against strategic business objectives - Marketing campaigns must reflect the organization’s strategic objectives and communicate a consistent message across channels. This requirement is becoming more challenging due to ongoing changes in banks’ goals and external forces.
Customer expectations – Major online players such as Google and Amazon increased customer expectations of relevant offers based on their recent purchasing behaviors. Bank customers are bombarded with communication from multiple sources and expect relevant messages like they’re experiencing online.
Teller – The teller is one of the most critical assets of any bank (you can go to a credit union branch and understand what I mean). However, in many cases, tellers are not motivated or trained to promote the right products to the right customer. Their goal is to process a transaction fast with no errors. Cross-selling is not top of mind for most tellers especially when offers constantly change.
To address the above challenges, Odysii developed its Retail Banking Teller Solution which was installed at the Metropolitan National Bank of New York and its CashZone subsidiary.
The Teller Solution provides a customized relevant message to the individual via a customer facing screen at the teller station. The customer receives relevant cross sell messages in real time. For example, while the teller puts in John Smith’s account information, Odysii’s system recognizes that Mr. Smith does not have direct deposit with the bank; hence, a message promoting direct deposit is immediately featured on the screen facing Mr. Smith. At the same time, Ms. White gets a message promoting the bank’s credit card since Odysii’s system recognized that she does not have a credit card with the bank and she is pre-approved for one. Again, it is the use of relevant, targeted messaging in real time.