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Odysii Research Findings Subject of
Forbes.com Article
 
 
 
Odysii, the world leader in software solutions for targeted suggestive selling, today announced the results of industry research that indicates that increased exposure to targeted suggestions in quick service restaurants (QSRs) has a direct impact on increased ticket sales per customer.
Suggestive selling -- sometimes called "up-selling," or "add-on selling" -- uses value-added suggestions to add items to customers' original purchase. When implemented using a targeted approach, the practice is one of the easiest, most cost-effective ways to increase revenue, profit and customer satisfaction.
Odysii analyzed global data from more than five million product suggestions from QSRs to derive best practices to maximize returns and ensure customer satisfaction. Findings indicate that the optimal number of product recommendations is four when they appear consecutively at five-to-ten second intervals.
Elad Halperin, VP Global Marketing at Odysii commented: "Quick service restaurants are one of the few industries to experience growth despite the current economic climate. Using automated targeted suggestive selling -- versus displaying product offers in a loop -- can help QSRs maximize sales opportunities by increasing ticket per customer, while boosting brand perception and enhancing the customer experience."
Research findings show that -- when product offerings are targeted -- 45 percent of successful upsell purchases are the first ones displayed to the consumer on the screen, and 38 percent are the second recommended product. In addition, 33 percent of items selected are side orders that are more successful than offering larger-sized servings, beverages or deserts. Findings also show that typically a recommended product is selected if it is significantly lower in cost than the cost of the initial item or the meal ordered. Thirty-one (31) percent of selected items are 12 or more percent lower than the cost of the original purchase, and 58 percent of selected items are 20 percent or lower in cost.
Odysii's solution uses individual, customer-facing screens at the point of sale to display products using highly attractive visuals of deals and promotions. Unlike print advertizing, posters or even digital signage with repeating loops, targeted messages provide recommendations that are based on business rules and transaction analysis for a better, more relevant match.
 
 
Odysii has successfully implemented suggestive-selling solutions in retail outlets of leading brands in Europe, Asia and the Americas, including Arby's, KFC, McDonald's, 7 Eleven, and Texaco , to help increase sales, cut in-store communication costs and deliver a superior customer experience.
Elad Halperin is vice president of marketing for Odysii, a provider of software solutions for marketing intelligence at the point of sale. He can be contacted at Elad.Halperin@odysii.com.