Search
 |  |  |  | 
  Identify the Perfect Product
to Offer Your Customers
 
 
Suggestive selling has become an acceptable part of in-store marketing
The proliferation of sentences like "Would you like fries with that?" or "Would you like to add a 6-pack of water to your order?" shows that suggestive selling has become an acceptable part of in-store marketing. One simply needs to enter the local convenience store, gas station, food market or other retail venues to witness order takers, sales attendants and other service providers trying to convince customers to enlarge their order with just one more item.
 
 
 
 
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
 
The challenge
Surprisingly enough, even though the power of suggestive selling is well-known, most retailers do not execute suggestive selling successfully. Either it isn't implemented at all, or the wrong item is offered to the wrong customers. It seems as though the mere fact that suggestive selling works, isn't enough to get retailers to adopt it as a mainstay of their in-store experience.
 
The biggest challenge faced by retailers when trying to implement suggestive selling is that the main responsiblity over its execution is usually left in the hands of their cashiers and sales attendants. The cashiers' core competencies lie in taking orders and ringing up sales - this is what they've been trained to do; they are often too busy or pressured to remember to offer that one extra item to their customers.
 
There is only a short span of time during which suggestive selling has a good chance of success - there is only a small window of opportunity to push that one extra item to the customer, so you'd better get it right! Your cashiers face a double challenge: not only do they need to find time in a pressured work environment to attempt suggestive selling, but they also need to know which item to push. Not an easy task for employees trained to attend customers and ring up sales.
 
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
 
The solution
Odysii takes the responsibility out of the hands of your employees and lets them focus on what they've been trained to do. Odysii analyzes customer orders and other conditions to identify the perfect product to offer your customers. The item is then promoted on individual customer-facing screens attached to the cash register which feature highly attractive visual promotions of the item. Promotions are featured while the customer is interacting with the cashier for maximum impact on purchasing decisions. In this way, targeted suggestive selling is employed to automatically expose your customers to the right promotion, at the right time and right place.
 
 
Odysii takes the responsibility out of the hands of your employees and lets them focus on what they've been trained to do. Odysii analyzes customer orders and other conditions to identify the perfect product to offer your customers.
 
The item is then promoted on individual customer-facing screens while the customer is interacting with the cashier for maximum impact on purchasing decisions.
 
In this way, targeted suggestive selling is employed to automatically expose your customers to the right promotion, at the right time and right place.