Odysii - Marketing Intelligence - Convenience Stores

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Increase
Same Store Sales

Increase average basket size

Bundle fresh food sales

Promote private label products

Increase Same Store Sales

Increase average basket

Maximize cross-sell opportunities

Promote private label products

Improve Store Operations

Obtain real-time customer feedback

Display virtual receipts

Increase transparency

Odysii in Action

Adapt your messaging in response
to what’s happening at the point of sale

Odysii on Mobile

Send targeted promotions and
customized coupons straight to your
customer’s mobile device

Real-Time Reports and Intelligence on Your Store Sales are Only a Click Away

How Can I Improve My Suggestive Selling Efforts?

Different Touch Points
Whether at the point of sale, at the self check-out
or at the pump, make sure you communicate
just the right message at the right time

Impulse™
Improving Your Bottom Line
Streamlining Operations
How Does it Work
Impulse™ Goes Mobile
Reports
Frequently Asked Questions
Different Touch Points

Odysii’s

Impulse™ Solution

Impulse™ is a software solution designed to help you increase sales by providing real-time predictive analysis and identifying the upsell offers most likely to yield positive results.

Promotions are created on the fly and automatically displayed on the customer-facing touch screen display at the cashier counter.

Customers are exposed to offers that are tailored to their basket during the transaction itself, allowing for maximum impact on purchasing decisions.

MAIN

BENEFITS

Increase basket size

Encourage bounce back traffic

Increase the sale of private label product

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Odysii solution for:

Convenience Stores
Quick Service Restaurants

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With Impulse™,
You Can:

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Increase your average basket
with targeted, timely messages

Odysii's Impulse™ is marketing software that engages customers with relevant offers and transforms your POS into a powerful marketing tool.

It performs real-time basket analysis to arrive at the upsell offer the customer is most likely to accept.

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Maximize upsell and cross-sell

Impulse™ leverages interactions at the cashier counter to increase upsell and cross-sell opportunities. It maximizes sales and allows you to realize rapid, measurable returns on investment.

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Promote private labels

Odysii supports the sale of private label products. Each time a customer buys a branded product for which you have a parallel product, Odysii automatically flashes a promotional message encouraging customers to save money on future purchases by selecting the private label product.

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Go green

With Odysii, customers can view their purchases on the customer-facing screens, reducing unnecessary paper use and saving costs by eliminating the need for printed receipts. Customers who still feel that they would like to have a paper receipt have the option of asking for one.

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Create new promotions any time

The auto-creation process saves you the cost and eliminates the time-to-market that is traditionally necessary in order to create new ads.

The auto-creation process saves you the cost and shortens time-to-market that are traditionally necessary in order to create new ads.

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Drive traffic back to the store

Bounce back messages are customized based on real time basket analysis, producing targeted bounce-back promotions or coupons. Redemption rates are tracked so that the most successful offers can continue to be promoted, ensuring higher success rates.

Provide consistent sales messaging

Odysii displays customized messaging that reaches every customer at the Point of Sale. While the cashier is usually able to suggest relevant promotions, the Odysii system provides an additional level of support, supporting the cashier and consistently promoting opportunities for upsell that are relevant and targeted to each customer.

The system ensures that you don’t miss a customer or an opportunity. Without exception, each person who approaches the cashier is automatically exposed to targeted, promotional messaging.

Verify age

Age verification capabilities allow Odysii to regulate purchases of alcohol and cigarettes by providing polite reminders to customers to display an ID.

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Increase transparency

On-screen sales slip confirmation reduces the number of questions and mishaps, providing customers with an opportunity to view the original price of an item and its reduced cost.

On-screen sales slips also draw the customer’s eye to the customer-facing screen, allowing you to effectively communicate new, promotional offers.

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Obtain feedback in real time

At the end of each transaction, Odysii can conduct a quick one-question survey, asking customers about the service levels, a new store layout, or whatever might improve sales.

An easy way to obtain honest feedback from your customers.

Provide consistent sales messaging

The system ensures that you don’t miss a customer or an opportunity. Without exception, each person who approaches the cashier is automatically exposed to targeted, promotional messaging.

Three key stages
of the sales process

Odysii adapts its messaging in response to what’s happening at the point of sale.

For each of the three stages in the sales process, Odysii displays different messaging on customer-facing screens. The stages can be defined as follows:

No customer at the
checkout counter

Before customers arrive at the checkout counter, use the touch screens to introduce, promote and remind customers of what is available.

The touch screen is used to promote high priority items and private label items, introduce loyalty cards and display brand messages.

Customer at the checkout counter

Once a customer arrives at the checkout counter, the touch screens match and upsell. They provide targeted offers that are complementary based on items in the transaction, such as twofers and private label products.

Transaction complete

Once the cashier hits “Total,” Odysii increases bounce back traffic using messaging that relates to your loyalty club, private label products, cross-sell opportunities and brand messages.

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Bounce Back Coupons

As a transaction winds down, Odysii displays bounce back coupons on touch screens, providing new offers that are tailored to each customer.

Coupons are targeted, based on an analysis of the customer’s recent purchase and purchase history. Coupons also take into account other considerations that are important to the store’s needs and priorities.

Bounce back coupons can be printed automatically when the transaction winds down. Alternatively, customers can be required to touch the screens in order to print the coupons, since they are more likely to redeem a coupon that they have proactively requested.

Each coupon has a unique QR code, allowing Odysii to track click-through rates and redemption rates.

Odysii always offers relevant, targeted promotions, increasing the bounce back rate and the average basket. The system takes into account the customer’s purchase history and the store’s priorities. For example:

If you buy a frozen yogurt at a C-store, Odysii understands that you’re watching your weight, and that it might be a hot day. Odysii offers you a coupon for something cold and low in calories, such as a diet Coke. (The system will not try to sell you a hot, creamy soup.)

If you buy a donut on Monday morning, Odysii might offer you a coupon for Tuesday, for coffee and donuts, thus increasing traffic in the store the next day.

MAIN

BENEFITS

Increase basket size

Encourage bounce back traffic

Increase the sale of private label product

- - - - - - - - - - - - - - - - - - - - - - -

Odysii solution for:

Convenience Stores
Quick Service Restaurants

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Use smartphones to deliver targeted messages and coupons to customers

With Odysii, you can send targeted promotions and customized coupons straight to the customer’s mobile device, thus enhancing the shopping experience, encouraging impulse purchasing and increasing basket size.

Smartphones can allow Odysii to connect with customers as soon as they walk through the door, increasing the potential impact of your promotions by communicating with customers at an earlier stage in the decision process.

Once the customer downloads the required app, Odysii can interact with each mobile device. When the customer enters the store, Odysii identifies the customer and obtains a history of previous purchases, customer age and profile.

Based on this analysis, it determines the next best offer and sends each customer a mobile coupon (in the form of a QR code), while they are picking up a soft drink or selecting other purchases.

Use Odysii mobile app
for promotions

Connect with your customers as soon as they walk through the door.

Increase the potential impact of your promotions by communicating with customers at an earlier stage in the decision process.

At the end of the day, a report of which promotions worked, which did not, where and when is only a few clicks away

The Odysii platform offers retailers a reporting dashboard enabling retailers to view real-time data on store sales, promotions' success and any other relevant data

Adjust dashboard views to fit your business needs

The dashboard can be customized to include sales data, market basket analysis, itemized list of promotions played and correlative reports on the conversions of suggestive selling offers. Dashboard views can be customized per store, district, region or entire chain.

Stay on top of things wherever you are

The dashboard is accessible from your desktop, tablet or mobile so you can view reports anywhere on the go, all in real-time as things happen.

I sell a lot of fresh food in the store. Can Impulse™ help me increase sales?

If you have a separate food service area, where you sell fresh foods such as subs or burgers, Impulse™ can help you upsell and cross-sell. By placing a customer-facing screen at the POS next to the fresh food area, Impulse™ can help you bundle up to a whole meal or super-sized meal, or promote private label drinks with the sale of a burger.

Is my transaction going to slow down because of this tool?

No, Odysii ensures that the system does not slow you down. We’re not sending customers out of line. Rather, cashiers click on the cashier-facing screen to add an item to the basket, and the customer picks it up on their way out of the store. At rush hour, we can configure the system to be limited to “grab and go” purchases. Off-peak, we can set the system to include the inventory of the entire store. We monitor purchase time and configure the system so that it does not prolong the transaction.

Will Impulse™ increase conversion rates?

Impulse™ provides 1-to-1 marketing at the POS. Because it offers targeted messages on customer-facing screens, it generates increased sales and improves customer loyalty. Odysii consistently improves the success rate of suggestive selling.

Can Impulse™ display scratch cards?

Odysii creates virtual scratch cards that raffle off loyalty points or another prize. Customers love to play a quick game and can “scratch” the screen to view what they’ve won.

I know Impulse™ offers customer-facing displays, but what can the cashier see?

We recommend installing a small, cashier-facing screen, which is a mirror image of the customer-facing screen. This helps the cashier understand exactly what the customer is seeing. It reminds the cashiers to reinforce the offers on display, and overcomes any language barriers.

What other content can run on the screen?

Many types of information can appear on the screen, including traffic alerts, news alerts, sports results and RSS feeds. We recommend devoting most available display time to upsell and cross-sell offers, though these can also be displayed across the bottom of a screen (as a ticker), while other content is simultaneously displayed.

Understanding the Odysii system
Odysii increases sales by providing upsell and cross-sell opportunities that are customized at the Point of Sale.

Here is an example of how the system works:

1.	Customer approaches cashier with soft drink bottle.

2.	Odysii displays upsell offer that matches the customer’s original order.

3.	Store realizes increased sales and efficiency.

Maximize every customer interaction at different retail touch points

Odysii can help you maximize each and every customer interaction at different retail touch points. Whether at the point of sale, at the self check-out or at the pump, Odysii can make sure you communicate just the right message at the right time.

Once the Odysii Decision Engine identifies and creates the next best offer it can be communicated onto any display device, be it a mobile phone or a touch screen at the pump.

Carrying on and continuing the same conversation with your customers across different channels and platforms is key to strengthening customer retention and loyalty as well as impacting purchasing behavior.

Odysii can make sure that the promotions, coupons, bounce back messages and cross-sell offers all appear at the right touch point at the right time, enabling a continuous, engaging customer experience.

Provide consistent sales messaging

The system ensures that you don’t miss a customer or an opportunity. Without exception, each person who approaches the cashier is automatically exposed to targeted, promotional messaging.

Company
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Convenience Stores
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Quick Service Restaurants
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2013 news
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Marketing Intelligence
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Contact Odysii